Marketing manager, Alt Legal; New York, NY — 2017-present
Conduct testing on copy, graphics and audience across advertising platforms resulting in a 50% decrease in CPC cost and an increase in inbound marketing leads by 10x. Utilized a strategic content plan to improve Alt Legal’s Google search ranking for targeted keywords from the 8th to the 3rd position in 6 months. Executed a successful blog migration and redesign from Posthaven to Squarespace- blog.altlegal.com.
Consultant, Little Digital Co; Brooklyn, NY — 2016-2017
Create content strategy for Nestle’s icecream.com including a buyer persona, brand identity, voice and go to market strategy. Design marketing assets for Mira winery.
Chief Design Officer, Bucket; Brooklyn, NY — 2016-2017
Conceptualize and create wireframe, branding, prototype and MVP for iOS app. Design and launch company website on Squarespace.
Consultant, Freelance; Brooklyn, NY — 2016-2017
- Create branding and responsive web design for the blog Generation O
- Create branding and marketing assets for makeup artist Beauty by Estee.
- Create marketing assets for tie startup David Fin.
Online Marketing Manager, JCCSF; San Francisco, CA — 2015-2016
Responsible for a 25% increase in Facebook likes and a 40% increase in Twitter followers. Manage JCCSF’s social media properties including Facebook, Twitter, LinkedIn, Yelp, and Pinterest. Expanded JCCSF presence to Instagram, Tumblr and Periscope.
Consultant, Team Mayday; Santa Monica, CA — 2014-2015
Editor of Healthy B Daily, a blog with 30,000 unique views per month. Grew Facebook to 47k likes and Twitter to 16k followers.
Digital Consultant, NY Daily News; New York, NY — 2013-2014
Empowered small businesses to expand their online presence with strategic marketing and responsive websites.
Content Manager, The News Funnel; Morristown, NJ — 2012-2013
Managed a content team and collaborated with the tech team to implement site improvements. Expanded the company to 24 new markets in 6 months.
Partner Development, Associated Press; New York, NY — 2010
Bachelor of Arts | Philosophy and Art
Honors in Photography | Cum Laude | Excel Scholar | Deans List
Adobe Creative Cloud